Emerging Technology Alliance
A collaborative partnership of organizations sharing knowledge and intelligence about the use, potential, and convergence of emerging technologies, including artificial intelligence, immersive tools, and next-generation digital innovations that are transforming how we live, learn, and work.
A Message from
Karen Kerrigan
Looking back, it’s remarkable how far technology has come since we launched SBE Council in 1993. Back then, we worked tirelessly without the digital tools that now define our daily lives. Adapting through the rise of the internet and digital platforms has been transformative — not just for our organization, but for millions of entrepreneurs and small businesses around the world.
Today, as AI, immersive environments, and other emerging technologies evolve, we stand at another turning point. The possibilities for innovation, growth, and access are limitless — and the Emerging Technology Alliance is here to help leaders, businesses, and policymakers navigate this new frontier.
ABOUT THE ALLIANCE
The Emerging Technology Alliance
The Emerging Technology Alliance works to educate the public, policy leaders, lawmakers and the business community about the use and potential of immersive technologies and their connectivity to advance opportunity across economic and societal sectors.
The next generation of digital tools and experiences is accelerating access to institutions, resources, knowledge and markets. The Emerging Technology Alliance is engaging stakeholders to educate key constituencies about how these technologies are being used, and how they could be deployed and developed to spark innovative solutions that improve lives.
The Emerging Technology Alliance is a project of the Small Business & Entrepreneurship Council.
Learn More About the Metaverse
Education Center
Emerging technologies are reshaping nearly every industry, from education and training to health care, marketing, retail and manufacturing. Entrepreneurs, creators and investors are leveraging artificial intelligence, immersive experiences, automation and connectivity tools to drive innovation and efficiency. Recent research estimates that generative AI alone could add $2.6 trillion to $4.4 trillion annually to the global economy. As this next wave of digital transformation accelerates, businesses and policymakers must stay informed about AI trends, immersive platforms and the evolving intersection of technology and entrepreneurship. The Alliance provides insights, resources and thought leadership to help organizations adapt and thrive in this rapidly changing landscape.
NEWS & COMMENTARY
Meta’s AI Glasses Impact Grants: Accelerating Innovation for Startups and the Creator Economy
Breakthroughs like wearable artificial intelligence (AI) exemplify the kinds of tools that the Emerging Technology Alliance (ETA) champions as part of its core mission to drive innovation across every sector of the economy. These advances are reshaping how people learn,
Small Businesses are Clearly Benefiting from AI
Today, nearly everything seems to be used to score political points. That, unfortunately, includes rather straightforward economic and small business issues. For example, Axios.com recently served up a polling question seeking to capture the share of registered voters who say
AI and Jobs: What is the Impact?
Recent announcements of layoffs from some large corporations – such as Amazon cutting 14,000 jobs, UPS reducing 48,000 jobs, 2,600 positions at Target, at least 1,000 jobs at Paramount Skydance, and so on – have added fuel to the overheated



